SIX SIGMA Glossary: SWOT Analysis

Strengths	The internal strong points of an organization. Things they are good at that competitors would find it difficult to emulate.
Weaknesses	The internal weak points of the organization. Things that are difficult to overcome, poor image, out-dated equipment, poor location etc.
Opportunities	External opportunities, new markets opening up etc.
Threats	External threats, legislation, overseas competition etc.

SWOT analysis is similar in concept to PEST analysis or Porter's Five Forces analysis.

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