SIX SIGMA Glossary: CTQ Flowdown

CTQ Flowdown is a method of converting the Voice of the Customer into specific features (an alternative to Quality Function Deployment (QFD)). It involves creating a tree map with the root being the Voice of the Customer and the branches leading to specific features:

ctq flowdown

CTQ Flowdown is an extension of the Big 'Y' little 'y' concept:

Big Y

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