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SWOT Analysis
 

SWOT analysis is a type of strategic-level analysis. SWOT stands for Strengths, Weaknesses, Opportunities & Threats:

Strengths The internal strong points of an organization. Things they are good at that competitors would find it difficult to emulate.
Weaknesses The internal weak points of the organization. Things that are difficult to overcome, poor image, out-dated equipment, poor location etc.
Opportunities External opportunities, new markets opening up etc.
Threats External threats, legislation, overseas competition etc.

SWOT analysis is similar in concept to PEST analysis or Porter's Five Forces analysis.

 

MiC Quality offers a Six Sigma Primer that will give you a solid introduction to Six Sigma. the primer includes many case studies drawn from real-life projects.

Try out our courses by taking the first module of the Primer in Statistics free of charge.

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