SWOT analysis is a type
analysis. SWOT stands for Strengths,
Weaknesses, Opportunities & Threats:
||The internal strong
points of an organization. Things they
are good at that competitors would find
it difficult to emulate.
||The internal weak
points of the organization. Things that
are difficult to overcome, poor image,
out-dated equipment, poor location etc.
new markets opening up etc.
legislation, overseas competition etc.
SWOT analysis is similar in concept to
analysis or Porter's
Five Forces analysis.